New Annual Pricing for #AWS Marketplace Products

As you may know, the Marketplace lets you find, buy, and immediately start using
a wide variety of software for developers and enterprises — 26 categories
that span infrastructure, developer tools, and business applications.

You can now purchase AWS Marketplace products on an annual subscription
basis. You will make a single upfront payment by selecting the annual
option and an Amazon Elastic Compute Cloud instance type and have unlimited use of the software
for that EC2 instance for the next 12 months.

Annual subscriptions are be available for more than 90
software products from ISVs such as
Alert Logic,
Progress Software,
Tenable, and

You can purchase an annual subscription with a couple of clicks:

  • Find the desired product,
    note the annual subscription price, and click Continue.
  • Specify the number of subscriptions that you would like to buy.
  • Click Accept Terms & Launch.

Benefits of Annual Pricing

This new option provides you with several important benefits:

  • Predictability
    The annual pricing model will allow you to make more accurate
    forecasts of your software expenses when you
    are running steady-state workloads.
  • Cost Savings
    You can reduce your software costs by 10% to 40% or more when you purchase
    an annual subscription for select software products on AWS Marketplace.
    You can continue to pay for usage on an hourly basis in situations
    where your workload is bursty.
  • Flexibility
    You can run the software in any Availability Zone of any
    AWS Region in which the software is offered. The purchase is, however, specific to a particular
    EC2 instance type.
  • Ease of Use
    You can change your software pricing model without restarting
    any instances or re-launching any applications.
  • Uniformity
    As is the case with hourly pricing, all annual subscription
    charges will appear on your AWS bill. You don’t have to set
    up any new accounts or share the payment information with a
    third party.

The Details
If you are currently paying for a product on an hourly basis, you can convert to
an annual subscription pricing by simply buying annual subscription(s) as needed. You do not
need to restart the instance or re-launch the application.

Let’s walk through the process of purchasing a product through AWS Marketplace. The
first step is to search for the product you are interested in. In this case I am
lookingfor the Sophos UTM 9 security gateway:

Then I review the pricing details:

And make the purchase:

There will be a short wait while we spin up the EC2 instance, deploy
the software and purchase your annual subscription:

Once the software is running, you can click the
Usage Instructions button to check on the next steps.

If you want to add, cancel or change a subscription you can always go to the
Your Software Subscriptions page to manage your software:

If you are an ISV and your software is already in AWS Marketplace, you can offer an
annual subscription by submitting annual prices for your product.

Available Now
As I mentioned earlier,
annual pricing is available in AWS Marketplace now!


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